When it comes to the SEO, many people may think about keywords selections, page relevancy, link building and son on, few of us would think the website design can affect the search rankings. In fact, there are so many factors that might influence the search rankings of your website, among which your site design has often been overlooked. In this article we will discuss how website design can affect our sites ranking on search engines.
SEO Friendly Navigation is Essential
The website navigation is just like a map, SEO friendly navigation plays a very important role in your SEO activities. You need to design such a map that can make your website pages easy to be crawled, indexed, and displayed in the SERPs by main search engines such as Google, Bing, etc.
Proper HTML Coding
Your web site’s HTML code needs to be optimized for search engines as well.
Computers use a language of their own known as HTML. When HTML is generated using word processors and uploaded to the site, search engines often see lines of coding that does not relate to the content being advertised. You need a code search engines can read. If your web site isn’t coded correctly, it could affect your web site’s search engine ranking.
Responsive Design is SEO Friendly
Using responsive design to optimize across devices can offer your websites visitors the best viewing experience. Your contents can be displayed perfectly on more devices, such as laptop, desktop, smartphone and tablet. By attracting more visitors from various channels, you do not have higher traffic, but may be referred by search engines as well. For example, if search engines found your site has very low bounce rate with mobile users, you may get higher search ranking with mobile searches.
Internal Linking Not Just for Readers
The internal link functions more than just navigations. It can improves your website’s usability experience for visitors, it does good to SEO too. Internal links can not only make all your blog posts and pages are indexed by the search engines, but also remind the search engines that your old blog posts still exist and have value. Having an internal linking strategy will make sure all your blog posts and pages are indexed by the search engines.